Recent Study: Other Hot Drinks in Cameroon
In 2012, other hot drinks registered total volume growth of 3% as these beverages form a major part of children's breakfasts, with many parents now opting for malt-based hot drinks over chocolate-based flavoured powder drinks for health reasons. Many consumers believe that malt-based hot drinks are a healthier and less fattening alternative. This is likely the main reason behind an increase in the retail value share of Ovaltine in 2012, at the expense of its major competitor Matinal. Matinal is...
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