"RTD Tea in the Netherlands" Now Available at Fast Market Research
RTD tea had another strong year in 2012 with impressive 10% off-trade value growth. Sales of RTD tea in the Netherlands continued to grow in line with the developing health and wellness trend. RTD tea benefited from the perception of tea as a healthy and tasty drink; it is viewed as both refreshing and a healthier alternative to carbonates, for example. This positive image and the efforts of leading player Unilever Nederland BV to develop RTD tea through new product...
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