Market Report, "Travel and Tourism in Singapore", Published
In order to safeguard the long-term sustainable growth of Singapore's travel and tourism industry, the Singapore Tourism Board (STB) is making every effort to promote high-quality tourism. This begins with having a better understanding of the needs of travellers in order to offer products and services which appeal to them. As such, STB has embarked on a series of customised marketing campaigns catered to each target market based on their studies of the different consumer needs of each market.
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