New Market Study Published: Deodorants in Malaysia
Deodorants enhanced with specific functional ingredients for certain beauty benefits continued to grow significantly in Malaysia during 2012. Malaysians were no longer demanding products for only traditional purposes, such as deodorisation, but also additional benefits, such as whitening, antiperspirant protection, extra skin repair and care function for after shaving. Hence, leading players such as Nivea and Rexona launched an increasing number of deodorants embedded with specific functional...
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