Deodorants in Belgium - New Market Research Report
2012 witnessed a change in the main trends driving sales. In 2010 and 2011, the problem in deodorants was the aluminium salts as it received bad media coverage; therefore, manufacturers have relied on a theme: natural ingredients. Many innovations included the word "nature", as evidenced by the launch of Nivea Pure and Natural or Sanex Nature Protect, and there has been a strong development of alum stone as the main ingredient. However, manufacturers realised in 2012 that the natural segment...
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