Market Report, "Bottled Water: Finding the Profit Amidst the Volume", Published
While bottled water continues to enjoy staggering volume sales globally, with consumers the world over continuing to pay a premium for convenience and (especially in emerging markets) health, margins are becoming razor thin in many key markets. Fierce competition from local players, coupled with the rise of low-cost bulk and private label water, has put renewed pressure on the global giants. Though the potential remains considerable, the road ahead is uncertain indeed.
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