"RTD Coffee in France" Published
Despite the entry of new players in 2011, the RTD coffee category in France struggled to take off. Most French people still prefer a freshly prepared espresso or a filter coffee at a cafe rather than a packaged, RTD coffee. With cafes/bars being ubiquitous in large and small cities throughout the country, RTD coffee remains a niche in France. Off-trade volume growth reached 3% in 2012 but from a fairly small base. There is little chance of RTD coffee ever...
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