New Market Research Report: Cider/Perry in the United Kingdom
Premiumisation is the long-term objective for cider producers, with flavours and provenance used to achieve this in 2012. The top brands, including notably Strongbow and Stella Artois Cidre, added flavoured variants to their arsenal in order to attract new consumers. Women and young people are the main targets for perry and other fruit ciders, many of whom are switching from wine or RTDs.
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