Bath and Shower in Germany - New Market Research Report
Bath and shower saw a positive performance in 2012, with current value sales increasing by 2%. Despite the challenging economic conditions caused by the instability within the eurozone, the category showed ongoing stable growth in both volume and current value terms. New innovative scents and multifunctional formulations within body wash/shower gel stimulated consumer demand, and as a result volume sales increased. Furthermore, the leading brand, namely Nivea, underwent major brand refreshment,...
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