Better for You Beverages in Ukraine - New Report Available
Better for you beverages were very underdeveloped in Ukraine as at the end of the review period. The products available were standard low calorie cola, decaffeinated instant coffee and reduced caffeine fresh coffee. These three categories are not new to Ukraine, but rather underdeveloped as Ukrainians were not, as yet, following the trend of health and wellness, which was common in Western countries. The largest category in 2012 was BFY reduced sugar beverages where the brands Coca-Cola Light...
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