Market Report, "Fortified/Functional Beverages in Spain", Published
Fortified/functional beverages continued to be highly impacted by the effects of the recession in Spain. As more Spanish consumers have seen their incomes decline in recent years, they have been forced to maintain a cautious attitude when undertaking their weekly shopping. Price has become the most important factor, which has led many to focus on essential items and few value-added products. As most consumers are unwilling to pay more for functional products, they have tended to favour other...
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