Deodorants in Germany - New Market Report
In 2012 deodorants saw substantial current value growth of 4%, to reach EUR752 million. German consumers continued to find interest in sporting activities to ensure a good work-life balance, or simply to stay fit and healthy. The increasingly hectic lifestyles of many consumers, however, do not always allow them to shower after physical activity. As a result, consumers increasingly looked for deodorants which would have a long-lasting effect.
View full press release