Spirits in Malaysia - New Study Released
Spirits remained as a popular category in alcoholic drinks in Malaysia during 2012, with growth particularly stronger through on-trade. Rapid expansion in on-trade outlets nationwide resulted in more consumers visiting such establishments after work hours or even during the weekend as a catch-up session with friends. Therefore, spirits was highly consumed in pubs, bars and even restaurants due to the social needs of consumers. In addition, spirits is also widely used in making cocktails and the...
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