Market Report, "Sports and Energy Drinks in Vietnam", Published
Sports and energy drinks continued to observe robust performance in 2012 with 19% off-trade volume and 25% off-trade value growth. Advertising and promotion efforts from leading players like PepsiCo Vietnam and Tan Hiep Phat Group continued to educate consumers, raise awareness and increase demand. Busier and more active urban lifestyles also fuelled the demand for sports and energy drinks as consumers sought ways to energise themselves or keep themselves awake after a long day at work.
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