Rtds/High-Strength Premixes in Malaysia: New Research Report Available at Fast Market Research
RTDs/high-strength premixes suffered from reduced demand and became relatively low in popularity across Malaysia during 2012. Wider options were made available to consumers in Malaysia. Local consumers also perceived RTDs/high-strength premixes as a beginner's drink for those young drinkers who would like to try out alcohol. Therefore, all of these factors contributed to lower demand for RTDs/high-strength premixes in Malaysia during 2012.
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