New Market Study, "Alcoholic Drinks in Serbia", Has Been Published
Unfavourable economic conditions continued to hamper the development of alcoholic drinks in Serbia in 2012. Total market volume sales declined for the fourth consecutive year as the domestic economy slipped back into recession and the lingering effects of the global economic crisis continued to impact negatively on consumer purchasing power. However, increasing price competition and modest improvements in consumer confidence about the medium term economic outlook helped to ensure that the...
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