Now Available: Vitamins and Dietary Supplements in Egypt
There was growing health-consciousness in Egypt among the upper- and middle-income consumers during the review period. This trend was partly linked to a growing media focus on health issues, while the Swine Flu epidemic in the middle of the review period also resulted in many consumers striving for greater general health. Consumers also became more aware of the health benefits of the different product areas present in vitamins and dietary supplements.
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