Recently Released Market Study: Wound Care in Switzerland
Consumers' demand for wound care products continues to show growth in 2012, although remains at a low level of below 1% as the category is reaching saturation in Switzerland. In addition, private label is becoming more popular amongst Swiss consumers, although the Swiss are usually extremely brand-loyal with respect to OTC products, and generally favour the products offered by the leading companies. The rise of private label was another factor limiting value growth in 2012, only increasing by...
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