Recently Released Market Study: Bottled Water in Switzerland
In spite of increasing environmental concerns, sales of bottled water remained stable in 2012. The Swiss are generally a green nation so it would be expected that sales of bottled water would be on the decline, particularly in a country where the tap water is as good as most bottled products. A poll carried out in May 2011 by Demoscope, a Swiss company specialising in research and marketing, revealed that 80% of the population regularly consumes tap water and 60%...
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