Market Report, "Hair Care in France", Published
In 2012 product innovation was high, and an important driver of added-value in hair care, boosting value sales. Hair care manufacturers not only extended their ranges of products, but also launched new brands. To facilitate the penetration of these novelties, they invested in advertising containing messages which helped consumers to understand how to use these innovative references, and emphasised the beauty and pleasure positioning. In general, they tried to make hair care evolve from hygiene...
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