"Cider/Perry in Kenya" Now Available at Fast Market Research
East African Breweries Ltd launched Snapp Sparking in 2012, this being the first local cider, also positioned as a stylish drink for the modern woman. It was also the sponsor of Miss World Kenya 2012. This marketing campaign undoubtedly helped highlight cider as an alternative alcoholic drink in the Kenyan market. It is expected that as Snapp's popularity grows, it will influence other manufacturers to launch their own brands to compete with it, or step up their marketing campaigns for...
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