New Market Report: Depilatories in India
Driven by the increasing number of working women, depilatories increasingly became a necessity. In addition, increased exposure and marketing resulted in increasing social image-consciousness. Hence, women in second- and third-tier cities started using products such as Veet Hair Remover cream and Veet-Wax Strip. To leverage this growing trend, manufacturers started to promote their products through media campaigns which tried to position depilatories as synonymous with beauty and confidence.
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