Market Report, "Bottled Water in Israel", Published
In 2012 bottled water sales declined by 5% due to the strengthening sales of mini bars and home purifying water systems, which also weakened demand for water jugs. Other factors which lowered the demandfor local bottled water manufacturers included new international players, which entered bottled water for domestic use, as well as the environmental impact of water transportation and environmental pollution caused by plastic bottles.
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