New Market Research Report: Health and Wellness Tourism in Indonesia
Health and wellness tourism in Indonesia remains very much a niche area and is still largely undeveloped, except in concentrated resort areas such as Bali. The concept of taking a leisure holiday for relaxation purposes is not new in and of itself. However, visiting a spa for relaxation is a relatively recent development in Indonesia and is mainly indulged in by upper-middle income and upper income consumers, especially urban dwellers heading to resort locations for their spa holidays.
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