Cafes/Bars in China - New Market Research Report
Consumers who prefer specialist coffee shops and bars are drawn by the Western lifestyle, with its coffee- and alcohol-drinking culture. This group values a high quality of life and food and has a higher acceptance of Western culture and concepts. Thus, professionally-prepared coffee and premium imported wine is attractive to them, as is the atmosphere of specialist coffee shops and bars. The rising demand has encouraged more operators of specialist coffee shops and bars to see the potential...
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