"Alcoholic Drinks in Japan" Is Now Available at Fast Market Research
2011 was a turbulent year in Japan with the March 11 earthquake and subsequent disasters; however, 2012 witnessed the slow recovery of alcoholic drinks following years of decline. Although marginal, total volume sales within the country were positive for the first time in well over a decade following such a weak performance in 2011, as consumers stayed in and reduced their alcohol consumption. While consumers continued to show restraint and often stayed in to dine versus eating out, returning...
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