Recent Study: Deodorants in the Netherlands
In 2012 deodorants remained stagnant as the sector experienced a very small drop in value sales. Deodorants has already reached quite a mature stage in the Netherlands and the main brands are struggling to achieve growth. Female-orientated deodorants are already mature, being starved of new launches. The only areas of growth are where brands either offer a solution to a specific perspiration problem or target a specific consumer group such as men.
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