New Market Study Published: Health and Wellness Tourism in Portugal
2012 was another positive year for health and wellness in Portugal, with value sales increasing by 1.9%, slightly stronger than the 1.8% increase in value sales in 2011. In order to relax and forget the problems caused by the economic crisis, tourists increasingly used health and wellness services. Turismo de Portugal realised the strong potential of health and wellness and its development was a strategic policy in the PENT.
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