New Market Research Report: Tourism Flows Domestic in the US
In 2012, most states experienced increasing domestic tourism, despite the setback of Hurricane Sandy in October. Smart regional marketing strategies and national media campaigns have been effective for large domestic tourism agencies as states fiercely compete for domestic tourist dollars. According to the US Travel Association, average state tourism budgets were approximately US$14.5 million. Value-focused US consumers returned for long-delayed family-oriented holidays, opting for shorter,...
View full press release