Now Available: Baby and Child-Specific Products in Austria
Two distinctive factors influenced baby and child-specific products in 2012. On the one hand, the greater demand for baby and child-specific products was driven by a slight 1% increase in the birth rate, up from 9.19 in 2007 to 9.27 per 1,000 in 2012. On the other hand, the growing concerns among parents in the health and wellbeing of their offspring resulted in noticeable demand for high quality brands.
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