Report Published: "Beer in Italy"
Premiumisation is currently the key trend in the Italian beer sector. 2012 saw growing demand for high-quality speciality craft beers, such as Tennent's, Bock and Radeberger. The slight recovery of the Italian economy, compared to the end of 2011, and consequent increasing consumer confidence shifted consumers' focus from value and price to quality again. Italians have become increasingly eager to experiment with different and unusual types and flavours of beer and place a particular importance...
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