New Report Available: Nappies/Diapers/Pants in Nigeria
For a category that still has very low penetration in Nigeria, nappies/diapers/pants obviously has a lot of potential to grow in Nigeria, as growth in the baby and child population is still quite high compared to Western countries. As a result, nappies/diapers/pants posted one of the best growth rates in value terms within retail tissue and hygiene as a whole, with marketing by manufacturers including Procter & Gamble Nigeria helping to raise awareness. There is also growth in the number...
View full press release