Rtds/High-Strength Premixes in Israel - New Study Released
RTDs/high-strength premixes is characterised by seasonality and low consumption due to its relative pricing. For example, Bacardi Breezer and Smirnoff Ice are sold mainly in the summertime in the on trade sales channel and therefore companies attempt to promote products fit for both seasons, such as Sangria. In 2012, several attempts were made by RTDs/high-strength premixes manufacturing companies to change the concept of the drinks and to try modifying it to local consumer taste, such as...
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