New Market Study, "Wine in Romania", Has Been Published
The total volume growth of wine in 2012 was as a result of the good production of wine in 2011, result of the excellent harvest in the same year. Manufacturers put effort into producing cheaper varieties in order to fulfil the need for wine at affordable prices, ready to compete against unbottled wine sold directly at the production areas. Increasing branding activity also made an important contribution to value growth despite the adverse loss in the level of consumer purchasing...
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