Market Report, "Air Care in Belgium", Published
After years of bleak performances, sales of air care seemed to recover slightly in 2012. In fact, scents played a growing role in the product mix of laundry detergents, dishwashing and even in many cosmetics - beauty and personal care. Thanks to this and the fact that Belgians also adopted the cocooning trend, the recovery of air care was logical as air care products help to create a better atmosphere in the home, mainly when consumers entertain at home. Until...
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