New Market Study Published: Baby and Child-Specific Products in the Netherlands
Baby and child-specific products registered negative value sales growth in 2012, despite higher average price increases compared to the previous year. In terms of volume sales, most products registered a weaker performance in 2012. Volume continued to decline, driven by the ongoing fall in the birth rate in the Netherlands in 2012 and the weak economy, which meant that some consumers decided to buy baby and child-specific products less frequently and to stretch the products they had as far as...
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