New Market Research Report: Traditional Toys and Games in Canada
While traditional toys and games have been faced with unfavourable demographic trends over the review period, with a low birth rate and a shrinking traditional customer base, retail value sales overall saw some growth, albeit small, in 2012. A strong emphasis on licensing with more focus on successful film and animation franchises, closer attention to older children and hence more advanced toys, as well as sales to adults contributed to the positive trend seen in a number of categories. This...
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