Recent Study: Bleach in Germany
In 2012 retail sales of bleach increased marginally to reach EUR27 million in Germany. It saw significant growth in 2011 due to a strong rise in raw material prices and the growing presence of manufacturer brands. Despite the positive performance in retail value terms the growth rate slowed in 2012 largely due to the increased environmental consciousness of German consumers. Consumers considered bleach as an environmentally-unfriendly and old-fashioned product, migrating to eco-friendly bleach...
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