New Market Research Report: Sports Nutrition in Portugal
The number of people who are overweight and obese is becoming an alarming issue in Portugal, increasing the incidence of a large number of related diseases, such as diabetes. In 2012, the prevalence of morbidly obese people in the country was 14%. During the review period the government promoted the need for regular physical activity and healthier eating. This encouraged more and more people to exercise regularly, thus increasing the target consumer base for sports nutrition products.
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