New Market Research Report: Oral Care in Georgia
Due to the fact that modern retailers were expanding in Georgia in 2012 there were more new entries of oral care brands observed in the market. In order to compete and create a diversified offer, retailers tried to attract new customers by introducing brands at different price levels. Nevertheless, the performance of such brands was not stable, due to fierce competition within the category and consumer loyalty to well-established brands such as Colgate and Blend-a-Med.
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