Recently Released Market Study: Naturally Healthy Beverages in Russia
In 2012, NH beverages benefited from general growth in the health consciousness of local consumers. The category performed well in 2012, as it recorded 11% growth in total current value sales to reach RUB149.0 billion. This performance was mostly due to the sustained economic development in the country, and growth in disposable incomes, since, not being a necessity, NH beverages is one of the first categories consumers will spend less in during an economic recession. An unusually hot summer in...
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