Organic Packaged Food in Spain - New Study Released
Health and sustainability have been two key factors driving the growth of organic packaged food in Spain. The target consumer base for this category consists of young, middle- to high-income professionals with modern lifestyles, healthy habits and ecological awareness. In general, organic packaged food is marketed as healthier than standard products. "Bio" products are perceived to contain a higher concentration of minerals, vitamins and antioxidants than non-organic products. In addition,...
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