"Better for You Beverages in Colombia" Now Available at Fast Market Research
Growth in total BFY beverages current value sales in 2012 was down slightly on 2011, mainly due to increasing maturity and more intense price competition. Nonetheless, growth in total current value sales still equalled the CAGR for the entire review period, with rising health awareness among Colombian consumers helping to sustain robust demand in most product categories. Consumer interest in BFY beverages was further strengthened by new launches, marketing activities and improvements in...
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