New Market Report: Fragrances in Austria
The good performance of fragrances was influenced by several factors in 2012 in Austria. First, after a period of more frugal purchases during the 2009/2010 recessionary period, consumers started to feel confident about buying luxury products again. As a result, the overall fragrances category was driven by sales of premium fragrances. Second, the increasingly open-minded attitudes of both men and women with regard to beauty and personal appearance also contributed to the good performance of...
View full press release