Surface Care in Ukraine - New Report Available
In 2012, there were signs of stabilisation in the Ukrainian economy. This meant that Ukrainians stopped being as frugal as at the peak of the crisis in 2009 when sales volumes shrank in many areas. With consumer confidence on the rise, task-specific products witnessed better growth prospects as consumers could afford them more frequently and considered them more efficient than multipurpose products for such jobs as cleaning ovens and bathrooms etc. However, as Ukrainians were still price...
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