"Wine in Belarus" Published
The trend for economical consumption was the main factor impacting the wine category in Belarus in 2012. The choice between price and quality shifted towards a preference for products offered at a lower price point rather than higher quality. Consumers are trading down to purchase cheaper products or brands, reflecting their search for better value for money. This was to the benefit of domestic manufacturers of still light grape wine, which saw their share increase at the expense of imported...
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