Fragrances in Turkey - New Market Report
In 2012, fragrances saw a small current value growth by 3%. However, the growth demonstrated by the sector was well behind the 7% CAGR seen over the review period. The lower performance was due to the weak performance of mass fragrances during the year. More specifically, small domestic brands have been badly affected by the rising growth of unbranded fragrances. The number of outlets that sell unbranded fragrances, which claim to produce similar scents to the branded fragrances, increased...
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