New Market Study, "Tea in Austria", Has Been Published
Total volume sales of tea declined by 2% in 2012, although this represented a better performance than the 3% total volume decline recorded in the category during 2011. Off-trade sales of tea also declined by 2% in 2012, while on-trade volume sales declined by 3%. Off-trade value sales of tea declined marginally in Austria during 2012, which was due mainly to the ongoing increase in the availability of private label tea in Austria.
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