"Carbonates in Belgium" Is Now Available at Fast Market Research
The frenzy of the London Olympics, of which the main sponsor has been Coca-Cola since 1928, combined with the Euro 2012 football tournament, had a great impact on carbonates in Belgium. Some incredible savvy marketing created a huge buzz. Carbonate manufacturers increased their expenditure on marketing for their leading brands and increased their promotional sales and communication campaigns, in a bid to retain customers in a competitive environment.
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