Recently Released Market Study: Spirits in Venezuela
Over 2012, much dynamism in the premium and ultra-premium segments was observed from companies importing and distributing spirits. For instance, Diageo Venezuela introduced Buchanan's Master and Johnnie Walker Double Black, and Zacapa rum originally from Guatemala, whilst Distribuidora Nube Azul innovated by launching Williams & Humbert's Rum Dos Maderas 5+3, and by promoting William Grant & Sons Ltd's other blended Scotch whisky. According to the Scotch Whisky Association, during the first...
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